Madeleine Martiniello’s portrait of a beloved Melbournian, Franco Cozzo, offers insight into family, the migrant experience, and the mogul’s iconic furniture. A pioneer of low-fi television advertising, Franco's tri-lingual pitch sparked a cult-of-personality as kitsch as his baroque bedheads. Cozzo’s journey from rural Sicily to the high streets of Melbourne is a tale of tenacity that saw him become a household name. Overflowing with charm and heart, the man’s impact on our city’s history is unexpectedly “megalo, megalo, megalo!”

Some Italian language, English subtitles.