This is the inspiring true story of Richard Montañez (Jesse Garcia), the Frito Lay janitor who disrupted the food industry by channelling his Mexican heritage to turn FLAMIN’ HOT Cheetos from a snack into an iconic global pop culture phenomenon. Based on Montañez's memoir and directed by Eva Longoria, FLAMIN' HOT is a biographical dramedy that premiered at the 2023 South by Southwest Festival (SXSW).